Analytics & Data-Driven Insights

Who stole the cookies from the cookie jar?

Holiday enthusiasts may not be the only ones emptying the cookie jar this season. A cookie-less future is a reality we must all be ready for.

Movember Foundation

Key Takeaways from the ANA DC Nonprofit 2020 Conference

Weren't able to attend this year's ANA DC Nonprofit Conference? Fret not: we've got you covered.

Are Facebook Fundraisers in your EOY plan — or, better question, should they be?

What should you send before Giving Tuesday? Two tests reveal the answer:

Ken Yanhs, EVP of Marketing at Zappi

We sat down with Ken Yanhs, EVP of Marketing at Zappi, to discuss the values of branding and the different challenges CMOs face today.

5 Things Nonprofits Can Teach Subscription-Based Brands

With more companies leaning on subscription services, our Senior Analyst explains what brands can learn from nonprofits about recurring customers.

UNICEF USA

Obama 2012

5 Ways To Improve Your Form Conversions

Even the most compelling marketing programs can fall short if the forms you’re using for data collection are clunky.