Blue State provides marketing technology consulting and development solutions to help organizations use technology and data to scale their reach and power their strategies.
Our people-first approach to technology delivers solutions that inspire action and growth, converting supporters into donors, casual observers into advocates, window-shoppers into customers, visitors into fans. We bring technologists, creatives, and strategists together to help our clients tell their stories and mobilize audiences in a personal, accessible way.
OUR CORE EXPERTISE
Website Design and Development:
From the strategic vision through design and development, Blue State conceptualizes and builds beautiful, easy-to-manage websites that drive engagement. We implement websites across all technology platforms, and have deep expertise with open source technology – particularly WordPress, Drupal and React.
Most organizations completely reimagine and rebuild their websites every three to five years. It doesn’t have to be this way! We help break that bad habit with a more agile, iterative approach that keeps stakeholders aligned, tests and optimizes new features, drives performance, layers in personalization, improves search engine placement, and evolves the design to match an evolving organization.
Data and Technology Strategy:
Marketing technology continues to proliferate, with new tools and new categories emerging all the time. How do you know what’s right for your organization? How do you evolve your martech stack in a way that aligns with your goals, while making sure that greater data sophistication isn’t offset by greater complication? Blue State brings more than 15 years of campaign experience to our digital audits, technical architecture planning, data integration, and implementation and migration to new vendors and technologies.
Reporting Strategy & Infrastructure:
Most organizations agree that accurate and timely data is crucial for making decisions, yet few successfully integrate their data across systems. We’ve developed the Blue State Analytics & Reporting Cloud to rapidly stitch together a diverse array of data sources, transform that data into a workable format, apply attribution and financial models, and visualize the results using Google Data Studio. The result is a central location for all your performance metrics that can let you make rapid decisions about campaign investments. And it’s yours to keep.
We build and evolve products, large and small, to pilot innovative programs. This work includes research and requirements gathering, feature ideation, prioritization, design and implementation, and testing and iteration. You’ll find that deep collaboration, validated learning, and transparent decision-making are the hallmarks of our process.
- Audience Insights
- Campaign Strategy & Execution
- Tech Strategy & Data Integration
- Website and Product Development
The new website has changed the culture at our organization, which is the best thing you can say about a website. It’s unleashed the creativity of our editors.Richard Kim, Executive Editor, The Nation