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A new era for search engine fundraising

Nathalie Ormrod, Senior Director, Global Media,   Eric Reif, Senior Vice President, Paid Media,   Chris Maddocks , SVP, Creative Strategy

Google recently introduced conversational AI search boxes, changing how donors discover causes. Learn how Blue State helps nonprofit navigate SEO, GEO

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The privacy-forward co-op built for causes 

Stephen Muller, Executive Vice President

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Lessons From A Reversal

Anjali Gupta, Associate VP, Creative Strategy

After more than $2 billion of funding for health and substance abuse programs was cut overnight, public outcry was quick, and the cuts were immediatel

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Results from 2025 year-end fundraising and takeaways for 2026

Adrienne Bell, Deputy Director, Content & Campaigns,   Anjali Gupta, Associate VP, Creative Strategy,   Eric Reif, Senior Vice President, Paid Media,   Mike Wang, Vice President, Analytics & Insight

2025 year-end fundraising results are in – we break down performance across digital channels and what it means for 2026. Spoiler: Donor behavior is ch

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Giving Tuesday: Trends, Best Practices, and Takeaways

Samie Detzer, Associate Creative Director,   Anjali Gupta, Associate VP, Creative Strategy,   Mike Wang, Vice President, Analytics & Insight,   Sarah Dunlap, Strategy Director, Fundraising

Giving Tuesday 2025 delivered lessons across email, paid media, and organic web traffic. Check out our recommendations for optimizing multi-channel ca

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DAF Day: How to unlock this growing wave of giving

Adrienne Bell, Deputy Director, Content & Campaigns,   Anjali Gupta, Associate VP, Creative Strategy