Analytics & Data-Driven Insights

What Does the New Tax Code Mean for Your Fundraising?

The U.S. tax code has changed dramatically for 2018. How will this affect your donors’ willingness to give — and what can you do about it?

Ford Motor Company

AI models of real consumers could hold marketing insights

WomenHeart

National September 11 Memorial Museum

Are You Reading Test Results Wrong?

When an A/B test doesn’t produce statistically significant results, it can be tempting to write it off as a failure. But if you do, explains Senior Di

The ABCs of Cohort Analysis

Want to make your analytics smarter? Introduce cohort-level analysis into the mix. Senior Digital Analyst Wael Kanj offers three simple ways to get st

7 Ways to go Beyond A/B Testing

We all know testing is important to succeed at digital marketing, but how do you weave it into everything your organization does? Senior Digital Analy

Download: Social Listening — Your Audience in Their Own Words

Download our latest report, where we demystify the world of social listening and help you understand how it can become an invaluable part of your mark

Coalition to Protect America’s Health Care