Ford Social is a digital platform for owners and self-identified fans to share their stories, product ideas, and photographs, and in return receive the latest news from a brand they love.
Today, the Ford community includes highly engaged owners, fans, employees, and influencers. When Ford debuts a new vehicle, announces a technology innovation, or celebrates the anniversary of the Mustang, they now have direct access to advocates who can get the word out online and in their communities.
Sharing a passion for Ford
Ford Social tells the stories of Ford advocates, including Jonathan Brand, who built a Mustang out of paper after selling its real-life, hand-restored counterpart.
We designed a targeted email program based on members’ interests — from Mustang to sustainable technology — resulting in increased engagement levels.
A series of promotions — including American Idol sponsorship extensions and VIP rewards to attendees at auto shows — have helped bridge the gap between online and real-life participation.