Analytics & Data-Driven Insights
AI models of real consumers could hold marketing insights
WomenHeart
National September 11 Memorial Museum
Are You Reading Test Results Wrong?
When an A/B test doesn’t produce statistically significant results, it can be tempting to write it off as a failure. But if you do, explains Senior Di
The ABCs of Cohort Analysis
Want to make your analytics smarter? Introduce cohort-level analysis into the mix. Senior Digital Analyst Wael Kanj offers three simple ways to get st
7 Ways to go Beyond A/B Testing
We all know testing is important to succeed at digital marketing, but how do you weave it into everything your organization does? Senior Digital Analy
Download: Social Listening — Your Audience in Their Own Words
Download our latest report, where we demystify the world of social listening and help you understand how it can become an invaluable part of your mark
Coalition to Protect America’s Health Care
Download: 2018 Fundraising Insights Report
With data from 260+ nonprofits, our latest Fundraising Insights Report will help you pinpoint where your organization is winning and which opportuniti
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