Strategy & Insights

7 New Year’s Resolutions for Your Next Paid Media Campaign

Get your 2019 off on the right foot with seven tips from our Director of Advocacy and Engagement in London.

Dig in: Year-End Fundraising Essentials — Make data-based decisions

How to make data-based decisions to optimize your fundraising program during the most critical time of the year.

Staten Island Community Organizing: #WomenTookCareOfIt

In 2018 we saw Staten Island flip from red to blue. How our Payroll Manager Rosie Klein spent her nights and weekends organizing to make this happen.

What Does the New Tax Code Mean for Your Fundraising?

The U.S. tax code has changed dramatically for 2018. How will this affect your donors’ willingness to give — and what can you do about it?

AI models of real consumers could hold marketing insights

WomenHeart

3 Questions to Answer Before Your Next Facebook Campaign

Recently, Facebook suffered the biggest single-day loss in stock market history. Now, the pioneering platform-turned-media-company looks to right its

Are You Reading Test Results Wrong?

When an A/B test doesn’t produce statistically significant results, it can be tempting to write it off as a failure. But if you do, explains Senior Di

The ABCs of Cohort Analysis

Want to make your analytics smarter? Introduce cohort-level analysis into the mix. Senior Digital Analyst Wael Kanj offers three simple ways to get st

Listen: The Past, Present, and Future of Digital Campaigns

How has digital campaigning evolved in the past decade, and what does the future hold? Matt Compton, Director of Advocacy & Engagement, recently joine