Strategy & Insights

WomenHeart

3 Questions to Answer Before Your Next Facebook Campaign

Recently, Facebook suffered the biggest single-day loss in stock market history. Now, the pioneering platform-turned-media-company looks to right its

Are You Reading Test Results Wrong?

When an A/B test doesn’t produce statistically significant results, it can be tempting to write it off as a failure. But if you do, explains Senior Di

The ABCs of Cohort Analysis

Want to make your analytics smarter? Introduce cohort-level analysis into the mix. Senior Digital Analyst Wael Kanj offers three simple ways to get st

Listen: The Past, Present, and Future of Digital Campaigns

How has digital campaigning evolved in the past decade, and what does the future hold? Matt Compton, Director of Advocacy & Engagement, recently joine

7 Ways to go Beyond A/B Testing

We all know testing is important to succeed at digital marketing, but how do you weave it into everything your organization does? Senior Digital Analy

Download: Social Listening — Your Audience in Their Own Words

Download our latest report, where we demystify the world of social listening and help you understand how it can become an invaluable part of your mark

How Beto O’Rourke is Building a Digital Fundraising Army

Watch: The Stories We Tell

In a world where consumer activism is on the rise, it’s more important than ever for organizations to provide authentic, meaningful experiences to the

Stop Losing Your Recurring Donors

Recurring donors are incredibly important to any fundraising organization — so how can we keep more of them around even longer? Will Moyle, Digital An