You have to think about the end user, how they’re going to experience your content, and how it will make them feel.”Dan Thain, Chief Fundraising Strategist & Creative Director, Blue State
Year-end giving guide:
Tips and tricks to help you get through the 2021 giving season.
The last two years have changed how we fundraise. They’ve certainly changed us. We’ve learned how to reach people while we’re all (mostly) apart and raised awareness for our respective causes in the midst of what feels like constant crisis.
Yet, approaching this year-end fundraising season feels slightly different than 2020. We’ve settled into a new reality and have adjusted plans to meet the moment in ways we didn’t think possible. The learnings from the last 12 months have made us more adaptable, more empathetic, more intuitive fundraisers (and people).
So while things may not feel “back to normal,” hold true to the lessons and learnings the last two seasons have taught us: Put people first and lead with truth and transparency.
We’ve curated a list of resources below (some new, some tried and true) to help you get through this peak fundraising moment. We’ll continue to add to this page over the next month with new topics and insights as the year-end fundraising season unfolds. And if you’re at a point where you need help taking your program to the next level, don’t hesitate to reach out.
The Blue State Team