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How could ethical fundraising be more effective?

Wednesday, July 17, 2024 at 1:59pm EST

How could ethical fundraising be more effective?

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Over many years nonprofit organisations, including many of our clients, have had a very honest and concerted effort to evolve their operating and fundraising models – to move away from ‘white saviorism’, and reflect the dignity and humanity of those they serve. 

But most fundraising appeals out there haven’t changed as dramatically as the rhetoric, and for a simple reason – in many cases performance suffers. Many fundraisers, committed to deconstructing structural racism while also bound to raising vital funds are stuck between a rock and a hard place – how do you change your model while maintaining urgent funding for your programmes?

This is a question we are being posed by an increasing number of clients and contacts, and so in this report we will explore:

  • The issue through original research with 1,494 members of the UK public 
  • The science of why people respond to fundraising appeals 
  • Why potential donors do not respond well when organisations attempt to decolonise their work
  • What fundraisers can do to overcome this seemingly insurmountable challenge

Download the report by filling out the form below:

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