Being a die-hard sports fan is an inherently social experience; few teams know this better than the community-owned Green Bay Packers
Lambeau Field will be sold out forever, but the Packers have fans nationwide. How could they cultivate their relationships with those fans?
We partnered with the organization to design and build Packers Everywhere, a digital platform that serves as the global hub for Green Bay love. To kick off the program, we helped knit together a network of 2,500 bars in all 50 states and around the world as the official “Packers Everywhere” locations where fans could come together and cheer.
The Packers organization has also been able to demonstrate the value of engaging its large and active audience to sponsors and advertisers — and drive measurable returns on its digital investment. From Mission Foods to Xbox to New Era, the platform has featured promotions and partnerships that drive advertising revenue, in addition to merchandise sales through the Packers Pro Shop online store.
An app to unite local fans
A ticket to Packers fame
The Packers Ticket Takeover Contest rewarded fans for uploading their photos by printing the highest vote-getter on more than 80,000 tickets and sending the winner and a guest to the game.
A taste of the tailgating experience
Food is a huge part of sports fandom. The Packers Fans’ Recipes program gives fans a fun way to share their favorite game-day recipes.