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Green Bay Packers

Rallying fans around the world

The Challenge

How do you rally fans beyond homebase?

The Insight

The fan experience is social — we can create a unique community by enabling fans worldwide to come together.

The Solution

Packers Everywhere, a digital hub for Cheeseheads, has hosted engaging contests, celebrated heart-wearming fan stories, and promoted brand partnerships.

Being a die-hard sports fan is an inherently social experience; few teams know this better than the community-owned Green Bay Packers

Lambeau Field will be sold out forever, but the Packers have fans nationwide. How could they cultivate their relationships with those fans?

We partnered with the organization to design and build Packers Everywhere, a digital platform that serves as the global hub for Green Bay love. To kick off the program, we helped knit together a network of 2,500 bars in all 50 states and around the world as the official “Packers Everywhere” locations where fans could come together and cheer.

The Packers organization has also been able to demonstrate the value of engaging its large and active audience to sponsors and advertisers — and drive measurable returns on its digital investment. From Mission Foods to Xbox to New Era, the platform has featured promotions and partnerships that drive advertising revenue, in addition to merchandise sales through the Packers Pro Shop online store.

An app to unite local fans

The Packers Everywhere app helps fans find game-viewing parties and other offline events — no matter where they are in the world.

A ticket to Packers fame

The Packers Ticket Takeover Contest rewarded fans for uploading their photos by printing the highest vote-getter on more than 80,000 tickets and sending the winner and a guest to the game.

A taste of the tailgating experience

Food is a huge part of sports fandom. The Packers Fans’ Recipes program gives fans a fun way to share their favorite game-day recipes.


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  • 70K+ pieces of user-generated content
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