Campaign Strategy & Execution

What Does the Future of Social Media Look Like?

What can social media’s past and present tell us about where it’s heading? Hannah Johnson, Managing Director in London, has some predictions.

What Does Facebook’s “Clear History” Option Mean For Your Next Campaign?

Facebook just announced a new plan to allow users to clear some of the data used to target them with ads. What does this mean for advertisers?

What Advertisers Should Know About Google’s New Data Policy

Google has added new user data protections to Chrome — what does that mean for your next campaign?

Burger King’s “Real Meals” Campaign Doesn’t Feel Real

Burger King's new campaign to promote mental health awareness feels hollow — here's how brands can learn from BK’s mistakes.

Battersea Dogs & Cats Home appoints Blue State as strategic digital partner

Obama 2012

Countering Disaffection with Hopeful Narratives

When the majority of the day’s headlines read like dystopian fiction, we need to use narratives to provide solutions and reframe tired debates.

Freedom to Marry

5 Ways To Improve Your Form Conversions

Even the most compelling marketing programs can fall short if the forms you’re using for data collection are clunky.

Go deeper: Raising Dough, Mo by Mo

Download our latest report, where we demystify the value of engagement using insights from our partnership with the Movember Foundation.