Campaign Strategy & Execution

7 Ways to go Beyond A/B Testing

We all know testing is important to succeed at digital marketing, but how do you weave it into everything your organization does? Senior Digital Analy

U.S. Olympic Committee

3 Ways to Get Real Value from Personalization

Most organizations want their websites to provide users with a personalized experience — but where do you start? Jack Steadman, our Chief Technology S

Email Consultants Say Longer is Now Better

Coalition to Protect America’s Health Care

Download: 2018 Fundraising Insights Report

With data from 260+ nonprofits, our latest Fundraising Insights Report will help you pinpoint where your organization is winning and which opportuniti

Email Personalization Made Easy

Need to inject a personal touch into your email sends? Senior Strategist Chris Coletta is here to help. Check out his six tips for email personalizati

Watch: The Stories We Tell

In a world where consumer activism is on the rise, it’s more important than ever for organizations to provide authentic, meaningful experiences to the

What #MarchForOurLives Says About the State of Activism

A handful of teens affected by gun violence just rallied hundreds of thousands of activists from around the country to march on Washington and other c

What we heard at DMA’s 2018 Washington Nonprofit Conference

Last week, Blue State Digital attended the 2018 Nonprofit Conference hosted by the DMA Nonprofit Federation. Our staff returned with thoughts on what