Campaign Strategy & Execution
AI models of real consumers could hold marketing insights
Go Dutch: De Correspondent is Coming to America With an Innovative Twist
Lessons in Community Organising from Matthew Bolton
We chatted with Matthew Bolton, the Executive Director at CitizensUK and author of How To Resist, to discuss the challenges and potential for communit
Inspiration and Innovation at the 2018 Bridge Conference
A few weeks ago, BSDers joined their peers in the nonprofit space at the annual Bridge to Integrated Marketing & Fundraising Conference. Nina Klopfer,
3 Keys to Effective Community Organising
We’re witnessing the rebirth of community organising. What can we learn from effective organisers like The Democratic Party and Stand Up America? Our
3 Questions to Answer Before Your Next Facebook Campaign
Recently, Facebook suffered the biggest single-day loss in stock market history. Now, the pioneering platform-turned-media-company looks to right its
National September 11 Memorial Museum
Are You Reading Test Results Wrong?
When an A/B test doesn’t produce statistically significant results, it can be tempting to write it off as a failure. But if you do, explains Senior Di
The ABCs of Cohort Analysis
Want to make your analytics smarter? Introduce cohort-level analysis into the mix. Senior Digital Analyst Wael Kanj offers three simple ways to get st
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