Threads: A Strategy Guide Already, within the first few days, Threads has seen adoption at a massive scale. Since Threads is a companion to Instagram, it’s very easy for Instag
Giving Season: Snapshots From a Few Top-Performing Campaigns Blue State's Andrew Rothman, SVP, Content and Creative Director, offers insight to the tried and true tactics we used for our nonprofit fundraising cl
The Ad Tech Evolution: An Election Cycle in Review Data isn't what it used to be. To stay on top of data changes and remain adaptable, check out what's shifted and what to expect in an ever-evolving la
Set a resolution to break the mold Think outside of the box and push yourself creatively to drive revenue and awareness in your organization. It's time that we break out of the same old
Why is everyone talking about CTV and how could it complement your DRTV strategy? Blue State's Nathalie Ormrod, Senior Media Strategist, highlights key insights to consider when investing in a combination of both CTV and DRTV strate
Midterm Lessons for End of Year Fundraising From record-breaking donations to the most expensive midterm to date in US history, 2022 has been an unprecedented landscape for donors and committed
Survey: How are year-end donors thinking about their giving plans in 2022? Blue State's Dan Thain, Chief Fundraising Strategist & Creative Director, breaks down data affecting donor behavior for full year-end giving season &