Somewhere in your CRM right now, there are donors who stopped giving. Supporters who stopped clicking. People who cared about your mission — and then went quiet.
But that’s not the whole story.
In someone else’s CRM, your lapsed donors are their actives. Your supporters are their impassioned advocates. Your prospects are already on their list. The people you value are all doing something, somewhere else — giving to causes, engaging with mission-aligned content on social media, and opening emails from the organizations they found after they left yours.
That’s the story Gather Analytics was built to tell.
Why we built it
For years, mission-driven organizations have had a complicated relationship with data co-ops. The concept makes sense: pool data across organizations, surface insights no single group could generate alone, find new donors, and understand your existing file better. But in practice, too many co-ops asked organizations to hand over their supporters’ information without being clear about what would happen to it. Email addresses got sold. Supporters ended up on lists they never opted into. Trust eroded.
We kept hearing the same thing from the organizations we work with: “We want the data. We just can’t trust what happens.”
So we built something different. Gather Analytics is a data co-op that doesn’t hold any PII. Gather can’t sell your supporters’ email addresses because the co-op doesn’t have them. That’s not a promise — it’s architecture.
What Gather actually does
Gather gives organizations four things that were once out of reach.
Prospect audiences. Find your next donors, volunteers, or voters. Modeled custom audiences — built from co-op data — delivered directly to Meta or other supported digital channels. No guesswork.
Attribution that goes beyond last click. Most co-ops can’t tell you what’s actually driving conversions. Gather can. Match conversions back to your audiences across any channel — so you see the full picture of what your ad spend is doing, not just the last thing someone clicked.
Data enrichment. Know your file better. Access giving history, email engagement, sustainer status, lifetime value, and highest previous contribution — and push it back into your CRM to sharpen your segments, ask strings, and action tactics.
Real-time benchmarks. Don’t wait for the annual benchmarking report to know where you stand. Your Gather dashboard updates daily — so you can see how your open rates, file composition, LTV, and more compare to others in the sector, right now. All aggregated, all anonymous.
Who it’s for
Gather is built for nonprofits and progressive campaigns — which is not a coincidence. The co-op model only works when the organizations using it are aligned. Shared values mean shared insights that are actually useful.
Designed from the start to work for cause-based organizations, Gather brings you data that reflects a broad picture of progressive donor and activist behavior across the full ecosystem.
Getting started
Gather is open for early members now. For a flat fee of $10,000, you can match your entire file — no per-record fees, no future commitment, and no obligation to pay until you’ve seen your match results.
What we learn together, we can’t learn alone. If you’re ready to see your supporters more clearly — and find the people ready to join your cause — let’s talk.
Learn more at gatheranalytics.co/features
Reach out for a Gather demo by clicking here.