Blue State got its start on the campaign trail, pioneering the use of digital technology to open up the democratic process. Since then we’ve extended our partnership to leading causes, campaigns, and companies — expanding our work across strategy, creative, and data and technology. 

Our roots in digital have shaped who we are today. But our work is about more than a channel — it’s about people and progress. So we are removing the word “digital” from our name, and we’re updating our brand to better reflect the totality of the work we’re putting out in the world and where we’re trying to go with our clients. We want to make an even stronger statement about what we believe in.

We put values and people first. We believe there’s no force more powerful than people taking collective action on the things they care about. When an organization wants to mobilize people around a common purpose, they come to us. We don’t pretend to have all the answers, but we know where to find them: in people. We listen, learn, and uncover new insights that often surprise us and our clients — and move us toward better results: raising millions for nonprofits, shaping legislation and public opinion, and connecting consumers with brands. 

In a world where technology can make people feel disconnected, we’ve seen firsthand the power of people coming together, organizing online and offline, and getting things done. We’ve updated our visual identity to capture that idea of forward direction, assured momentum, and a convergence of ideas and people.

Our ethos of iteration, curiosity, and people coming together remains true from the day we opened our doors, even as our approach evolves. We believe in the power of people. We’re here to hasten progress. 

We got here through plenty of open discussion, ideation, and collaboration with our staff across all offices and all teams. No one knows better what we stand for than our own people, and we sourced the building blocks of our brand from around the agency — through surveys, workshops, sketches, interviews, brainstorms.

Blue Staters worked together to create our new brand.

We’re excited to share what we believe in, to continue to ground ourselves and stretch ourselves, and to continue to do more good for our clients.

Our purpose has never changed: Progress. For our craft, for our organization, for everyone. How we get there is the fun part. We’re sure of one thing: As long as we look to people, empower audiences, and engage communities, we’re moving in the right direction. Have a look at our new website, and let us know what you think. We’d love to hear from you.