Next week, Social Media Week kicks off in LA and London. Join BSDers and social media fans of all stripes for these two great events on community mobilization.
Building a Fan Brand: Driving Loyalty on Social and Beyond
Monday, September 22
5:30 p.m to 6:30 p.m.
ROC Event Space
604 Arizona Avenue
Santa Monica, CA 90401
What do a human cannonball, a car-shaped wedding cake, and a wide-eyed #goalface have in common? They’re just a few of the wild (and sometimes weird) ways that people show their love for brands on social media.
Join our own Colin Stewart, Managing Director, West Coast and Megan Hoelle, Vice President, Los Angeles for an in-depth look at how to use social to stoke people’s passions and create true fan brand experiences. From the Green Bay Packers to Ford, we’ll walk you through the makings of a fan brand—and show you why a strategic approach to social is worth the investment.
Let’s get Tactical: Tips and Tricks for Building Communities and Mobilizing Change Online
Wednesday, September 24
1:30 p.m to 2:30 p.m.
Masterclass Room, B1
Victoria House
Unit 5, Southampton Row
London WC1B 4DA
What does it take to run an “always on” marketing program that wins the conversation every day? In this interactive session, we’ll show you how it’s done. Practically speaking, it means obsessing over storytelling, data collection, and both A/B and user testing. But mostly, it means putting your audience first—and being the first to reach them when something big happens.
Our own Beth Lowell, Senior Communications Strategist and Molly Norris, Principal UX Designer will cover everything from effective emails to optimized landing pages, data collection tactics to social graphics that zing. At the end, you’ll be armed with everything you need to build those “always on” marketing campaigns that put your audience first and drive your own organizational goals forward.