While fashion week may inspire a certain crowd to overcome the frigid February weather to gallop around Manhattan, Social Media Week – New York starts next Monday and will have digital strategists, social mavens, and savvy organizations seeking out the latest from local thought leaders and social stars. We’re excited to host two distinct panels with longtime friends and partners Freedom to Marry and US Olympic Committee, and hope that you can join us.
Be Ready to Be Rapid: Marketing Lessons from the Marriage Equality Fight – #SMWBeRapid
View the SlideShare presentation here.
In 2013, the Supreme Court struck down a key section of the Defense of Marriage Act. One year later, momentum for marriage continues to grow, as same sex couples have the freedom to marry in 35 states and Washington D.C. And in April, the Supreme Court will hear arguments in four cases that could make marriage equality the law of the land.
Every organization—whether a brand, advocacy, tech, media company, or political—has its big moment when major breaking news hits, a critical piece of legislation is up for a vote, or unprecedented traffic hits your site. These are the moments that matter—for your organization and your digital program. Are you built to make the most of them?
Join key digital strategists for a lively discussion on key lessons for organizations and brands on how to expect the unexpected. From learning how to effectively organize your team, to insights on how to best leverage Facebook, you’ll leave with essential best practices on how to capitalize on these moments and effectively engage your audience when it matters most.
Panelists include:
- Michael Crawford, Digital Director of Freedom to Marry
- Jessalyn Kiesa, Senior Account Director at Blue State Digital
- Crystal Patterson, Government & Politics Outreach Manager of Facebook
- Jonathan Ellis, managing editor at Mashable, Moderator
You Won. What’s Next? How to Keep Your Audience Engaged After the ‘Big’ Moment – #SMWOlympics
Featuring Tara Lipinski and Johnny Weir!
View the SlideShare presentation here.
You just had your big (Olympic-sized) moment. Now what?
Join the fabulous Tara Lipinski and Johnny Weir, Olympians and TV personalities; Joey Maestas, Head of Social Media at the US Olympic Committee; Ashley Ramirez, Senior Account Strategist @ Twitter; and Evan Moody, Senior Media Strategist at Blue State Digital for a lively panel moderated by Mitch Germann of FleishmanHillard, on how you can keep your audience engaged after the big moment—whether it’s your athletes taking the global stage, a major legislative victory, or after a breaking news story hits. Because when the world isn’t watching, how do you stay relevant?
You’ll learn how to:
- Mirror successful campaigns that have kept fans engaged in the offseason or after a big global moment
- Leverage new technology and opportunities within Twitter all-year round
- Create successful paid and organic media campaign to continue to grow your audience in the offseason
Relevant for brands, sports entities, advocacy organizations, nonprofits, and digital strategists.