How can creative work make a positive impact on the world? Matt Ipcar, our Executive Creative Director, has some thoughts on the subject.

UK podcast Lecture in Progress caught up with Matt after his presentation at Design Manchester to talk about how he sees his and BSD’s work and philosophy. Matt discusses his path from artsy teenager in NYC to principal design leader on the 2008 and 2012 Obama presidential campaigns — and how his time in politics affects his perspective on agency work.

Listen to the interview below, or head to Lecture in Progress to read the full article.

Want to find out more about creativity with purpose? We could — and do — talk about it all day. Get in touch with us.