We’re delighted that four of the projects we were proud to have been a part of in the past year have been selected as Anthem Awards winners.
You’ll often hear us say this isn’t just work for us, it’s about making an impact in the real world. Well the Anthem Awards, a spin off from The Webby Awards, is the largest and most comprehensive social impact award organization receiving over 2,000 submissions each year. These are narrowed down to a select few ‘best in class’ winners and we’re so excited that our partners and work have been recognised.
So, without further ado, here’s a bit more about the shortlisted projects themselves:
In the Health – Fundraising category: AARP, I Am A Caregiver
One in five Americans provide care to an adult or child with special needs, but there is little representation of that experience on Capitol Hill. As the White House introduced new efforts to help caregivers, AARP looked to build on that momentum and create a community of advocates who would be ready to take legislative action. Our approach connected the community with the issue and showed them a promising path forward to action. The I Am A Caregiver campaign galvanized past, present, and future caregivers, as well as allies, who are ready to demand action from lawmakers.
A little more about the work and its impact here.
In the Education, Art & Culture – Community Engagement categories: Big Brothers Big Sisters of America, It Takes Little To Be Big
During the pandemic, Big Brothers Big Sisters of America (BBBSA) saw a rising mental health crisis amidst the youth they serve; high school students reporting feelings of hopelessness increased by 40%. At the same time, volunteerism declined by as much as 60% in some cities. Through storytelling, influencers, and user generated content, the campaign It Takes Little To Be Big seeks to reverse these trends; raising awareness of mentoring and inspiring the next generation of volunteers.
The campaign summary can be viewed here.
In the Humanitarian Action & Services – Fundraising categories: Doctors Without Borders/Médecins Sans Frontières USA, Care Amid Crisis and UK for UNHCR, The Cold Truth
For Doctors Without Borders/Médecins Sans Frontières USA (MSF), we created a cross-channel experience one year after the conflict in Ukraine began. This experience reflected on how MSF was providing care in the region—from refitting a passenger train into a hospital on wheels to providing mental health care to people who’ve experienced trauma. A week before we launched the experience, another crisis struck: the earthquakes in Türkiye and Syria. As MSF mobilized a response, we adapted our campaign to spotlight MSF’s emergency response work around the globe in “Care Amid Crisis.”
Read more about the campaign and its end goals here.
UK for UNHCR (the UN Refugee Agency) seeks to transform the lives of displaced communities by providing shelter and support. Our campaign, in defiance of the negative UK press headlines, focused on truth. The Cold Truth. The truth of the public attitudes and behaviors. The truth of the conditions facing refugee families this winter. The truth of how people can help. Together we launched this integrated appeal across digital, out-of-home, earned media, email & partnerships.
We raised £1m across digital channels alone, more here.
We’re so proud of the work and its outcomes and look forward to creating continued positive progress with these and our wider partners in the year ahead.