SXSW. Amazing. Enlightening. Exhausting. Whether you’re a newbie or a veteran, it’s always helpful to get some solid recommendations about what to see and do when deep in the heart of Texas, so we’ve packaged a shortlist of events you won’t want to miss if you’re heading to Austin this week.
First, we’d be remiss if we didn’t invite you to the panels we’re participating in and the super fun party we’re co-hosting with XPRIZE. We hope to see you at one or all of these:
What Marketers Can Learn from Political Campaigns
Join BSD, Team Detroit, and Civis Analytics as we discuss how brands and marketers can adopt the road-tested tactics of winning political campaigns.
11 a.m. Friday, March 13
Trinity Hall (311 E 5th St)
Big Picture Testing: Beyond the One-Off Result
Move beyond one-off A/B tests to create a more robust, long-term strategic testing plan that delivers on your digital investments. With Organizing for Action and Optimizely.
3 p.m. Saturday, March 14
JW Marriott, Salon B (110 E 2nd St)
Social Good Hub Opening Party
Come celebrate “Last Night On Earth” co-hosted by XPRIZE and Blue State Digital — we’ll put your mind to the test to see if you have what it takes to secure a seat on the shuttle #ToTheMoon.
7-10 p.m. Monday, March 16
Trinity Hall (311 E 5th St)
RSVP: lastnightonearth.eventbrite.com
We’re also looking forward to a wide range of events showcasing some of our favorite themes—digital advocacy, data and analytics, diversity in tech, the future of healthcare, storytelling, social good and more. Here’s our shortlist:
March 13
Building an Army of Brand Advocates
12:30 p.m. Friday, March 13
Hyatt Regency Austin (208 Barton Springs Rd)
Hill Country ABCD
Fighting Ebola With Technology, Data and Innovation
3:30 p.m. Friday, March 13
JW Marriott (110 E 2nd St)
Room 201-202
March 14
Hackathon for Social Good
9:30 a.m. – 6:00 p.m. Saturday, March 14
JW Marriott (110 E 2nd St)
Room 306
Netflix Shares a Decade of A/B Test Learning
9:30 a.m. Saturday, March 14
JW Marriott (110 E 2nd St)
Salon D
Patient Power: A Data and Mobile Health Revolution
9:30 a.m. Saturday, March 14
JW Marriott (110 E 2nd St)
Room 203-204
March 15
Innovators + Social Good
9:30 a.m. – 10 p.m. Sunday, March 15
Austin City Hall (301 West 2nd St)
The Future of Storytelling: the Event
11:00 a.m. Sunday, March 15
Austin Convention Center
Room 12AB
Activism At Its Best: Drive Supporters To Do More
12:30 p.m. Sunday, March 15
Austin Convention Center
Room 10AB
SXSW Eco Meet Up
3:30 p.m. Sunday, March 15
JW Marriott (110 E 2nd St)
Room 303-304
MASHBASH
9 p.m. – 2 a.m. Sunday, March 15, 2015
The Rattle Inn (610 Nueces St)
March 16
Social Good Hub Presented by the United Nations Foundation
9:30 a.m. – 5 p.m. Monday, March 16 to Tuesday, March 17
Trinity Hall (311 E 5th St)
XPRIZE: Science Fiction Becoming a Reality
9:30 a.m. Monday, March 16
JW Marriott (110 E 2nd St)
Room 211-212
IEEE Women in Tech Summit
1:00 – 3:00 p.m. Monday, March 16
Trinity Hall (311 E 5th St)
#YesWeCode: From The ‘Hood to Silicon Valley
5:00 p.m. Monday, March 16
Austin Convention Center
Ballroom D
March 17
Mashable: Media, Tech and What’s Next?
12:30 p.m. Tuesday, March 17
Austin Convention Center
Exhibit Hall 5
Google[x]: Moonshots and Reality
2:00 p.m. Tuesday, March 17
Austin Convention Center
Exhibit Hall 5
Still looking for more inputs to plan your week? Check out other helpful guides from Inc., PSFK, MSL Group and Huge, and most importantly this one about the fabulous food truck scene in Austin.
And if you want to catch up on the ground, please reach out to the team through SXsocial:
Michelle Mullineaux, VP, Marketing
Sarah Newhall, EVP and Managing Director
Katie Wiley, VP, Accounts
Rich Mintz, EVP
Happy trails and hope to see you in Austin!