Thanks to #GivingTuesday, the shopping frenzy that follows Thanksgiving Day is officially about more than getting deals and discounts—it’s also about giving back. On the Tuesday after Thanksgiving, charities have the chance to break into the holiday hysteria, so make the most of it with these five winning social strategies for #GivingTuesday:
1. Share #GivingTuesday kindness to inspire action.
This nine-year-old raised $12,000 for childhood cancer research. (Pretty impressive, right? At nine, I was perfecting my friendship bracelet braiding techniques.) Showcase photos that make an emotional connection and inspire supporters to act and share.
2. Blend the spirit of shopping and giving.
This post by Freedom to Marry combined the best of giving and getting, by offering an awesome limited edition Love Is Love T-shirt on Giving Tuesday. Combine a smart incentive with an ask to “like” and “share” and watch the generosity rise!
Moreover, this time of year, the act of buying something might seem more natural than giving, so show your potential donors what tangible items are available to “purchase” in the spirit of eCommerce (but better). Here, Be The Match gives their #GivingTuesday supporters a product list to choose from, showing how $25, $100 and $250 contributions help families struggling with the cost of life-saving marrow transplants.
3. Remind your audience: they only have 24 hours until it’s just another Wednesday.
Let’s face it, we’re all a bunch of procrastinators, so sometimes a direct ask with a discrete time frame can create enough urgency to propel people to act. Here, the American Red Cross focused their ask around saving lives through vaccinations for “the next two hours.” On it.
4. Clever is catchy.
Yes, we’re fundraising, but that doesn’t mean we can’t have some fun while we’re at it. Surprise and delight your supporters with new visuals—and maybe even new networks. This stop-motion Vine from WaterAidUK is a nice reminder that some asks can be quite eye-catching.
5. Put your celebs to work.
If you have some famous friends, today is the day to put ’em to work and get them sharing through their social channels. From Ed Norton to Jessica Alba to Queen Latifah, the stars will be out en masse for the third annual Giving Tuesday. Just a mere 38,700 people liked Kelly Rowland’s #UNselfie (showing how she gave back) last year.
A photo posted by kellyrowland (@kellyrowland) on
For more insights, lessons, and tactics that will help you take your fundraising to the next level, download our Year-End Fundraising Report.