Download: UK Giving Behaviours Tracker 2025

Giving in the UK is changing.

Like every year, we asked 2,010 people in the UK about their giving habits — what motivates them to give, and what holds them back — with some surprising results:

We uncovered:

• More people are giving: Nine in 10 UK adults reported donating in 2024, representing an additional 4M+ donors year over year. Mean donation value held steady at £169.
• Sector-wide donor growth: National, international, and animal and environmental organisations saw substantial increases in donor volume.
• The rise of young donors: Those aged 25-34 have the highest propensity to give in the next 12 months out of all age groups, and a higher mean gift value (£309).
• High-value donor regions: London, Scotland, and Northern Ireland produce the highest-value donors, with the largest average gift values by location.
• Faith-driven generosity: Donors of faith are more likely to give again in the year ahead, with UK Muslims giving an average gift of £373.

For more insights, download the 2025 report, then watch the recording of our webinar: “2026: Trends, Challenges, and Opportunities for UK Fundraisers” here.

Have feedback or questions you’d like to share? We’d love to hear from you.

Blue State is a values-led strategic creative, campaigns, and media agency that works with organisations seeking to create a positive impact in the world, including Médecins Sans Frontières, Save The Children, UNHCR, and UNICEF.