Joe Rospars is Founder & CEO of Blue State, the creative agency for causes and brands looking to transform how they engage people. From Google to UNICEF, Obama to MIT, Tate Modern to Ford Motor Company, Blue State helps grow communities, build platforms, and transform organizations for the digital age.
Joe was President Barack Obama’s chief digital strategist for both the 2008 and 2012 campaigns, overseeing the digital integration of the unprecedented fundraising, communications and grassroots mobilization effort. The digital arm of the campaign engaged a record-breaking number of Americans through mobile, social, video and the web, and raised more than a billion dollars in mostly small donations from ordinary Americans.
Prior to the Obama campaign, Joe led Blue State’s work with Governor Howard Dean, from the founding of Democracy for America through Dean’s historic “50 State Strategy” at the DNC and the 2006 election victories. He is a frequent commentator on CNN, MSNBC and Bloomberg TV and has appeared in The Washington Post, TIME, Fast Company, WIRED, Adweek and POLITICO, among other outlets. Joe has been named to WIRED’s “2016 Political Power List” and Advertising Age’s “Digital A-List,” and was included on Rolling Stone’s list of the “100 People Who Are Changing America.”
Led by some of the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is a part of WPP Digital and has more than 200 employees in five offices around the world.