Article Set a resolution to break the mold Chris Maddocks , SVP, Creative Strategy Think outside of the box and push yourself creatively to drive revenue and awareness in your organization. It's time that we break out of the same old fundraising mold and cut to a new approach. Read
Article Why is everyone talking about CTV and how could it complement your DRTV strategy? Nathalie Ormrod, Senior Director, Global Media Blue State's Nathalie Ormrod, Senior Media Strategist, highlights key insights to consider when investing in a combination of both CTV and DRTV strategy. Read
Article Midterm Lessons for End of Year Fundraising Chris Maddocks , SVP, Creative Strategy From record-breaking donations to the most expensive midterm to date in US history, 2022 has been an unprecedented landscape for donors and committed voters to show out for the campaigns and causes they care most about. Read
Article Survey: How are year-end donors thinking about their giving plans in 2022? Dan Thain, Chief Fundraising Strategist Blue State's Dan Thain, Chief Fundraising Strategist & Creative Director, breaks down data affecting donor behavior for full year-end giving season & beyond. Read
Article Could the principles of grassroots mobilization help brands build loyalty in a cost of living crisis? Margarita Diaz, Strategy Director, Mobilization How do you build brand loyalty and foster community? Building a collective voice and vision to what grassroots causes customers care most about is a start. Read
Article What’s next for Twitter? Thom Josephson, Associate Director, Media Planning What's a brand to do as Twitter goes through significant turmoil? Read our recommendations as swift changes sweep the platform since Elon's takeover. Read
