Article Are You Reading Test Results Wrong? Will Moyle, Senior Digital Analyst When an A/B test doesn’t produce statistically significant results, it can be tempting to write it off as a failure. But if you do, explains Senior Digital Analyst Will Moyle, you might be missing an important opportunity to broaden your creative toolbox. Read
Article The ABCs of Cohort Analysis Wael Kanj, Senior Digital Analyst Want to make your analytics smarter? Introduce cohort-level analysis into the mix. Senior Digital Analyst Wael Kanj offers three simple ways to get started. Read
Article Listen: The Past, Present, and Future of Digital Campaigns How has digital campaigning evolved in the past decade, and what does the future hold? Matt Compton, Director of Advocacy & Engagement, recently joined the Social Media and Politics Podcast to discuss. Read
Article 7 Ways to go Beyond A/B Testing Will Moyle, Senior Digital Analyst We all know testing is important to succeed at digital marketing, but how do you weave it into everything your organization does? Senior Digital Analyst Will Moyle has seven key lessons on how you can establish a culture of testing at your brand or nonprofit. Read
Article Download: Social Listening — Your Audience in Their Own Words Download our latest report, where we demystify the world of social listening and help you understand how it can become an invaluable part of your market research toolkit. Read
Article 3 Ways to Get Real Value from Personalization Jack Steadman, Chief Technology Strategist Most organizations want their websites to provide users with a personalized experience — but where do you start? Jack Steadman, our Chief Technology Strategist, has some thoughts on how organizations of any stripe can begin tailoring their sites to their users’ needs and behavior. Read
