Article So Google turned off cookies for 1% of its users. What does it mean? Our Head of Media Eric Reif looks ahead to a landscape without cookies and what that could mean for organizations and measurement.
Google is Retiring Optimize Soon. Which Tools Are Best to Continue A/B Testing Your Nonprofit Website?
The Nonprofit Technology Landscape Keeps Getting More Fragmented. What Does That Mean For Your Website? Just halfway in, 2023 has already been a remarkably turbulent and transformative year in marketing technology. Cloud providers continue to proliferate
Threads: A Strategy Guide Already, within the first few days, Threads has seen adoption at a massive scale. Since Threads is a companion to Instagram, it’s very easy for Instag
The switch from Google Analytics UA to GA4 is coming soon – are you ready? Our Analytics team walks us through the latest platform update, Google Analytics 4 (GA4), with tips on how best to prep for the transition.
Are you ready for the next potential cyber attack? Blue State's Jack Steadman gives advice that can better equip your organization to prevent against your next cyber attack.
BLUE STATE LAUNCHES NEW POLITICAL CAMPAIGN PRACTICE Blue State Campaigns will provide multi-channel fundraising, strategic communications, paid media, and general consulting to the clients they serve.