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Strategist

What to know

Uncover insights and craft strategies that help solve the world’s biggest challenges and drive positive progress in society. As a Strategist, you’ll have the opportunity to work across a diverse range of clients and topics. From leading the research and strategy development for a new climate change campaign, to getting involved in rapid ideation about how to respond to a humanitarian emergency, to helping brands formulate strategies and bring insights to their efforts to be more purpose-led, the work of a strategist at Blue State is diverse, stimulating and impactful. 

The Strategist will be a champion of audience insights within the agency and help to shape strategies and campaigns informed by strong audience understanding. You have a flair for research and insights and are a creative thinker who is excited to work at a place where research is applied to inform the development of campaigns and programs focused on social impact, performance marketing, fundraising and other initiatives intended at driving positive change for the world.

To see some of our work in practice, check out our work with The UN Refugee Agency, Amnesty International, Plan International, and Google.


The company

Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From Google and UNICEF to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is a part of WPP Digital and has 150+ employees in the US and London.


A day in the life

Our briefs are always different and that makes the work interesting and exciting. But you can expect the role to involve a mix of the following:

  • Conducting or supporting the team with primary research (interviews, surveys, focus groups, creative testing) as well as secondary (desk research, landscape analysis, competitive review, and trend analysis, using audience intelligence tools and social listening).
  • Translating and synthesizing the findings into insights that are both inspiring and actionable. Using the insights to create strategies for our campaigns, including a core strategic proposition, audience definition, clearly articulated objectives, and KPIs. 
  • Identifying trends and opportunities to innovate our research methodologies to meet emerging needs, try new approaches or tools to push our insights practice forward
  • Facilitating and participating in brainstorming sessions, client presentations, workshops and overall project delivery.
  • Partnering with business development, account, and creative teams to determine the right research methodology and strategic approach to a given client challenge and working collaboratively with other internal or external teams to make sure together we produce strategies, campaigns, and creative ideas informed by data and research.
  • Creating compelling deliverables from memos to presentation decks that translate insights into easy-to-understand and actionable strategic recommendations.


The team

As part of the Strategy & Insights team, you’ll work closely with a cross-disciplinary group of Blue State employees who are passionate, geeky, and care about their clients and causes. We are a group of strategists that come from a wide range of backgrounds that collaborate to learn from the different approaches and contexts that can make our work better. We love to understand what makes people tick, what are the events of the day that impact how people feel, and ultimately, what’s the perfect insight that would mobilize someone to take an action that moves us toward progress. You’ll have the opportunity to work with some of the most inspiring charities, ambitious brands, and passionate advocacy and social change campaigns.


What we offer

  • Unlimited time-off (inclusive of sick, personal, and vacation days)
  • $1,000 annually in professional development funds
  • Competitive health, dental, and vision insurance
  • Flexible and health savings accounts
  • 401K & employer match
  • Generous paid holiday schedule
  • 12-week fully-paid parental leave for all parents-to-be
  • Short-term and long-term disability insurance
  • Pre-tax commuter benefits
  • Remote work flexibility

We approach in-office working with a hybrid model. On-site presence is strongly encouraged on Tuesdays and Wednesdays for US staff who are within commuting distance of the BK or DC office. Managers retain discretion to require in-person attendance for folks on their discipline or client teams as necessary, including for those whose roles require them to be in person. To enter our US offices or attend Blue State events, staff and visitors must be fully vaccinated against COVID-19, including with a booster shot when eligible. Exceptions for protected grounds will be reviewed on a case-by-case basis.

The salary range for this position is $74,000-$92,500; compensation will be commensurate with experience.


Some things we're looking for

  • 3-5 years of relevant experience.
  • Have a mix of qualitative and quantitative research background, using both primary and secondary methods, happy to roll up your sleeves and spend time conducting interviews, analyzing survey results, or using audience intelligence tools,  as well as championing the findings and building strategic recommendations around them.
  • A curious and proactive mind. You like to use substantiated data to both identify and solve problems, with an eye for spotting new opportunities for how research and strategy can make projects stronger. You enjoy designing the right research methodology, be it via audience surveys, focus groups, social listening, or desk research, while also switching seamlessly to writing an insightful creative brief or facilitating ideations and workshops with clients or colleagues.
  • Strong communication skills: You know that the key to an effective strategy is convincing stakeholders of the objectives and the plan to get there, and you know how to present findings in an easy-to-digest way in person, in writing, and in presentations.
  • Adaptable and always looking for diverse challenges to apply your insights and strategic skills.

At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply. Even if you don’t think your current skill set checks every box below, but this role seems to align with your strengths, we want to hear from you.

Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, please contact us at [email protected] with the subject line: Accommodation Request to get started.

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