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Senior Digital Analyst

What to know

Help us drive real change for real people, by monitoring and improving results across paid digital media, email campaigns and web optimisation. Work with an inspiring mix of clients from international NGOs and UN bodies to brands.


The company

Blue State is the purpose-driven creative and tech agency for brands and causes looking to inspire people to take action and drive create real change. With clients including the UNHCR, Google, Amnesty International, UNICEF, Medicines Sans Frontiers (MSF) and Oxfam, Blue State cultivates and mobilises communities, raises money and influences policy, builds platforms, and transforms how organisations engage their most important people. Led by some of the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is a part of WPP and has more than 150 employees in London and the US.


A day in the life

  • Define and execute the approach for collecting and analysing data for your client portfolio, including but not limited to: paid media performance (including paid search, social media advertising, programmatic video and display), web traffic and user behaviour, and email marketing.
  • Analyse customer and supporter trends such as retention rates, long-term and life-time value and other metrics that will help inform acquisition, development and growth strategies. Advise teams and clients on the most relevant types of analysis and data required to understand performance for different challenges and channels.
  • Identify and advise clients on key performance indicators, plan measurement strategies, set performance benchmarks and craft reports with data integrity.
  • Create and edit reporting dashboards into useful tools that synthesise different metrics and provide relevant snapshots of campaign and programme performance.
  • Analyse primary research data, such as survey results and social listening data to glean insights and learnings relevant to our clients. 
  • Help team members understand the implications of analysis, collaborate on next steps and recommendations, and transform your analysis into data and insight narratives to make actionable optimisations and inform the bigger strategy.
  • Develop effective and persuasive presentations and memos demonstrating the value of our work for client teams. Confidently present the content of these documents to both internal and external teams.


What we offer

  • Unlimited time off (inclusive of sick, personal and vacation days)
  • $1,000 annual in professional development funds (local equivalent)
  • Fully subsidised health and dental insurance for employees (subject to tax)
  • Generous pension match via salary sacrifice 
  • Generous paid holiday schedule 
  • Parental leave policy for up to 32.5 week of coverage at full pay, inclusive of all genders and supporting a range of family structures
  • Group Income Protection (GIP)
  • Group Life Assurance (GLA)
  • Optional holiday travel insurance
  • Pre-tax season ticket loans
  • Cycle to work (up to £2000)
  • Remote work flexibility

We approach in-office working with a hybrid model, with presence in our office required at two days per week. To enter our London office or attend Blue State events, staff is required to submit a self-administered lateral flow test prior to attending.


Some things we're looking for

  • 5+ years of experience in digital analytics with experience working with a direct response or fundraising campaigns, with an emphasis on acquisition and optimisation of results and ROI.
  • A curious, organised, methodical, and proactive mind. You like to use substantiated data to both identify and solve problems, rather than trust your gut alone. You can explain your work clearly both in person and in writing with strong communication skills. Data analysis skills in Excel or Google Sheets are essential.
  • Knowledge of paid media analytics, with experience of working with data from paid search, paid social and programmatic display. Experience with dashboarding and reporting using solutions such as Google Data Studio, Google Cloud / Google Big Query, and other connectors and API solutions (Supermetrics, Stitch, DBT, Fracture, etc) are a significant advantage.
  • Desirable but not essential - experience with web analytics suites such as Google Analytics. Experience with A/B testing solutions such as Google Optimize, Optimizely, or equivalent.
  • Experience with statistical methods (significance testing, regression analysis, etc) and/or any programming languages (such as SQL, R or Python) is desirable. If you’re keen but haven’t had the opportunity, we will be happy to train you!

At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply. Even if you don’t think your current skill set checks every box below, but this role seems to align with your strengths, we want to hear from you.

Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, please contact us at [email protected] with the subject line: Accommodation Request to get started.

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