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Digital Director, Fundraising & Transformation

The Role

Help us drive real change for real people, by helping our teams and clients; from refugee support to child health, women and girls empowerment and poverty elimination. We are looking for an experienced individual with 7+ years of relevant experience working in either in-house charity and NGO environments, building and scaling digital fundraising and supporter engagement programmes, or someone with an agency background who has proven experience of working with NGOs, UN bodies and nonprofits to build programmes that deliver results. 

You will be highly knowledgeable about the way digital ecosystems work, how to bring people together to break silos and work with specialists and analysts to understand, optimise and design holistic programmes from scratch spanning acquisition, engagement and development. Helping our clients get further than they thought possible.

The team currently works with organisations from the UN Refugee Agency (UNHCR), Plan International, UNICEF, Google, WaterAid, and many more, and we are looking for an individual who could be a trusted adviser to clients and colleagues.

Your day to day may include:

  • Pitching and setting up new relationships for success, with the responsibility of understanding the client’s ambitions, current landscape, performance and opportunities.
  • Work with other strategists, analysts, media specialists and creative colleagues to evaluate performance for your client portfolio, including but not limited to: paid media performance (including paid search, social media advertising, programmatic video and display), web traffic, user behaviour and optimisation results, and email marketing.
  • Work with colleagues to define and analyse customer and supporter trends such as retention rates, long-term and lifetime value and other metrics to design informed acquisition, development and growth strategies for clients.
  • Create long-term and multi-year roadmaps for clients, including projections and investment cases, key performance indicators, measurement strategies, set performance benchmarks and craft reports with data integrity.
  • Seek to understand supporters and audiences, working with colleagues to generate and review primary research data, such as survey results and social listening data to glean insights and make appropriate recommendations, testing plans and new areas for development based on these insights.
  • Act as a trusted consultant to our clients and teams, advising on the impact of digital regulation and technological changes on programme performance and shape, how to adapt and grow in light of user channel preferences and diversify portfolios, audiences or products for long term success.
  • Develop effective and persuasive presentations, workshops and memos demonstrating the value of our work for client teams,; presenting the content of these documents clearly to both internal and external teams.
  • Work with global clients great and small, from new market programmes testing digital activity for the first time to the world’s biggest fundraising and mobilisation organisations looking to reinvigorate and further evolve their already successful programmes.
  • Shape digital transformation initiatives, business cases, team shape and operational models to realise the work - bringing your vision to life for digital experts, wider senior clients and board members alike.

The Team

As part of the London Strategy team, you’ll work closely with a cross-disciplinary group of Blue State colleagues. London is a small and close-knit team, where everyone has an opportunity to shape new approaches, grow and learn from their colleagues, and take advantage of a personal development fund to stretch their skills even further. 

The Strategy team are trusted partners and work as an extension of our clients’ teams. We are looking for people passionate about doing good in the world, challenging our clients to think bigger and further than they have before, and demonstrating where they can get to with hard numbers. If you geek out over data, want to develop groundbreaking digital campaigns that will inspire and affect change, and work with people who are talented and passionate about what they do, then let’s talk!

At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — including ethnic minorities, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply. Even if you don’t think your current skill set checks every box below, but this role seems to align with your strengths and aspirations, we want to hear from you. 

Currently, we are trialling hybrid working, targeting 2 days all-in, and the rest at each person’s preference as our future working model. We are also open to discussing flexible working hours and arrangements to ensure our people can do the work they love around the life they want to live.

Top things we're looking for

  • 7+ years of experience in fundraising (digital/individual giving), performance marketing or consulting. Direct experience working on paid direct response or fundraising campaigns, with an emphasis on acquisition, optimisation of results and ROI. Experience working on fundraising and engagement campaigns in different countries, or as part of global programmes spanning more than one country will be a great advantage, but not essential.
  • A curious, organised, methodical, and proactive mind. You like to use substantiated data to both identify and solve problems, rather than trust your gut alone. And you can explain your work clearly both in person and in writing with strong communication skills. Data analysis skills in Excel or Google Sheets are essential.
  • Knowledge of paid media to achieve results, with experience of working with data from paid search, paid social and programmatic display. 
  • Excellent written and oral communication skills, and meticulous attention to detail
  • Experience with web analytics suites such as Google Analytics. Experience with A/B testing solutions such as Google Optimize, Optimizely, or equivalent is desirable.
  • A shared passion and curiosity for making change and redefining how business is done. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress
  • Empathy, communication, respect - you’ll act as a role model and help set the standard for how to lead and work together at Blue State
  • Ability to be resourceful, inspired, and self-driven while jumping in to play different roles on a project
  • The ability to patiently guide clients, including their senior, C-suite leadership and trustees

The Company 

Blue State is the purpose-driven creative and tech agency for brands and causes looking to inspire people to take action and drive create real change. With clients including the UNHCR, Google, Amnesty International, UNICEF, Medicines Sans Frontiers (MSF) and Oxfam, Blue State cultivates and mobilises communities, raises money and influences policy, builds platforms, and transforms how organisations engage their most important people. Led by some of the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is a part of WPP and has more than 150 employees across five offices.

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