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Senior Strategist

The role

Help progressive causes achieve lasting change through high-performing programs and sustainable growth. We’re looking for an experienced strategist/planner with a record of success in developing programs and campaign plans that boost donations, promote supporter engagement, and drive activism. In this job, we’ll ask you to generate and synthesize audience insights, develop tactical recommendations for fundraising and grassroots mobilization programs, define campaign milestones, develop program calendars and testing plans, consult on data and technology, and more. 

You might be asked to help an advocacy group map out future audience growth. You might help define the messaging and tactics to help a nonprofit to break its fundraising goals. You might find yourself devising a supporter-first strategy to help an advocacy organization make the case for progressive legislation. Or you might help map user journeys, set KPIs, and inform testing plans and priorities. Throughout, you’ll be a leader on a team of multi-disciplinary colleagues including creative directors, communications strategists, analysts, tech leads, and account directors.

Day-to-day responsibilities:

  • Drive strategy and campaign planning on assigned accounts, including priority audiences, messages and KPIs. We’re looking for a person able to produce order from chaos, alignment where there are many different expectations, and buy-in from senior clients.
  • Deliver insights and tactical recommendations that shape clients’ programs
  • Explore new ways for our clients to inspire and mobilize audiences to take tangible and/or financial action
  • Translate audience research, survey data, and performance insights into audience and budget prioritizations, supporter journeys, and strategic plans. Primary research skills to conduct qualitative user interviews or design custom supporter surveys are desirable - but if you don't come with these we will train you.
  • Help to lead client and internal brainstorms, planning meetings and presentations, alongside program development workshops. 
  • Use tools and frameworks like SWOTs, gap analyses, messaging matrices, audience persona mapping, landscape research, creative briefs, power mapping, and theories of change to guide our strategies, clients, and teams—creating clear and compelling end-to-end deliverables
  • Collaborate with copywriters, designers, and other discipline experts to translate strategies and creative concepts into web, social, and mobile experiences and communications programs 
  • Lead day to day strategy on a range of accounts—working with copywriters, media planners, and analysts to optimize and evolve

The team

Good strategy is about taking the best possible journey to your ultimate destination and our Strategy Team is focused on plotting that course for our clients. Our team spans across many offices, but works closely with local cross-disciplinary teams to tackle big problems for a variety of clients.

For us, this isn’t just work. Everything we do is connected to something we care about and we’re seeking an individual willing to work tirelessly to create positive change in the world.

Once Blue State offices reopen, on-site presence is strongly preferred at a minimum of two days a week. To enter our US offices or attend Blue State events, staff and visitors must be fully vaccinated against COVID-19, including with a booster shot when eligible.  Exceptions for protected grounds will be reviewed on a case-by-case basis.

The top things we're looking for

  • You have 5-7 years of agency, digital campaigning, fundraising, or nonprofit marketing experience—with a record of driving fundraising or issue advocacy results.
  • You have impeccable written communication and presentation skills. You have the ability to facilitate workshops, explain the reasons behind a particular strategic or creative approach, and guide clients through difficult decision points. 
  • You have command of a room and superb presentation skills. You have the ability to build trust and confidence in early interactions, and understand the art of how to sell great ideas and great work.
  • You’re resilient and able to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required, with an agile approach to projects which may change course regularly based on results and the external environment requiring a pivot.
  • You genuinely enjoy bringing others along in the process of the work. You’ve never once said, “That’s not my job.” 
  • Detailed understanding of digital communication channels—from email to Instagram to SMS to media platforms. You know platforms and you can also guide clients and team members to the right priorities and channels for the right audience. Following the data, not the latest trends.
  • You have a shared passion and curiosity for making change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress.
  • You are steeped in the art of empathy, practice mutual respect, and will act as a role model at Blue State. A commitment to Diversity, Equity, and Inclusion is vital.

At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, indigenous folks, those with disabilities and people at all the intersections in between — to apply. Even if you don’t think your current skill set checks every box below, but this role seems to align with your strengths, we want to hear from you.

The minimum starting salary for this position is $92,500; compensation is otherwise commensurate with experience.

The company

Blue State is a values-led creative and campaigns agency that partners with leading causes, companies, and campaigns to build better organizations for a better world. We drive real change, make good trouble, put people first and are constantly curious.

We believe that there is no force more powerful than people taking collective action on the things they care about. We don’t pretend to have all the answers, but we know where to find them: in people. We listen, learn, and uncover new insights that often surprise us and our clients — and move us toward better results. Across clients including UNHCR, Amnesty International, Google, Tesco, Nesta, and Tate. We have offices in New York City, Washington DC, London, Oakland and Chicago.


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