Shara Love

Shara leads Blue State’s Marketing Technology practice, specializing in email and SMS marketing campaigns managed through automated journeys and data management. She brings deep expertise in marketing technology stacks, including Salesforce Marketing Cloud, Action Network, EveryAction, and Engaging Networks.

At Blue State, Shara partners with analysts, strategists, designers, and account leadership to build and optimize advocacy and fundraising programs. Her work includes delivering long-term lifecycle strategies and high-volume, rapid-response campaigns for organizations including AARP, Doctors Without Borders, UNICEF USA, Big Brothers Big Sisters, and Climate Power.

Prior to Blue State, Shara served as Marketing and Business Development Lead at Pride at Work Canada, where she led digital marketing initiatives, managed the organization’s WordPress website, developed Mailchimp email communications, and supported membership growth through strategic outreach and engagement.