Judy Su

Judy has a decade of experience creating brand identities, building data-driven website projects, and leading creative for direct response programs. She delivers strategic insights and effective visual communication to drive action for Blue State clients and has led successful fundraising and advertising campaigns for Indivisible, Crooked Media, the National Alliance on Mental Illness, and UNICEF USA.

Before joining Blue State, Judy worked in creative roles across politics, nonprofit fundraising, market research, and advertising at agencies including Grey New York and Deep Focus. In particular, she shepherded brand identity and creative strategy for Elizabeth Warren’s presidential campaign.

Judy holds a B.F.A. in Design and a B.A. in Communications. She once auditioned for the Great American Baking Show with a strawberry cake and pastéis de nata and, in addition to baking, can be found with her nose in a good book or knitting — often both at the same time.