Anjali Gupta

Anjali is a creative strategist with more than a decade of experience helping nonprofits and social impact organizations craft stories that move audiences to action. At Blue State, she leads creative strategy for our partners, translating audience research and campaign insights into narratives that deepen engagement and drive results.

Before Blue State, Anjali served as Director of Creative Strategy at The Soze Agency, where she led audience research, campaign development, and ideation for organizations including Welcome.US and the National Domestic Workers Alliance. She has also developed integrated content programs at Group Nine Media and led campaigns for major consumer brands at The Marketing Arm.

Anjali holds a B.A. in Media Studies and Creative Writing from Scripps College.