Allison Williams
Director, Analytics
She/her
For more than 15 years, Allison has provided multi-channel direct response programs with strategic fundraising recommendations based on advanced analytics. Her experience spans advocacy, international relief, environmental, health, political, and animal welfare sectors and offline and online channels. She specializes in audience targeting, investment strategy, program efficiency, pipeline growth, and data visualization. She is Google Analytics Certified and a Certified Analytics Professional (CAP).
Allison has two Lagotto Romagnolos, Ana Banana and Minnie Moo, that compete in dock diving.