Your email calendar is planned. Direct mail is locked and printed. But is your year-end fundraising program 100% ready for primetime?
Blue State Digital’s own Orwin Evenson and Kacey Read recently sat down with Kate Emanuel, Senior Vice President, Nonprofit and Government Relations at the Ad Council, and Captain Shelley Marshall, Chief Development and Communications Officer at the Navy-Marine Corps Relief Society, to share the latest strategies, creative approaches, and optimization tweaks to help organizations large and small make the most of the most the year-end fundraising season.
We’ve got you covered in case you missed the talk live. Watch the video below or peruse the slideshare deck for tips on how to:
- Double down on what’s working to send more effective fundraising emails;
- Go beyond the A/B test and better understand your audience;
- Make the most out of Cyber Monday and Giving Tuesday;
- Create more effective cross-channel campaigns.
And for even more insights, be sure to check out our treasure trove of year-end content: Online Fundraising Resources You Can’t Live Without.