NEW YORK – Blue State, a leading creative agency and strategic advisor for purpose-driven organizations, is announcing that Maya Rupert has joined as Executive Vice President.
Maya Rupert is a political strategist and a senior leader in the social justice movement. She has held senior roles in national social justice organizations and advised candidates at the local, state, and federal levels. In 2020, she served as campaign manager for Julián Castro’s presidential campaign, becoming the third Black woman to manage a major presidential campaign. When Secretary Castro exited the race, Rupert joined Elizabeth Warren’s campaign as a Senior Advisor. In 2021, she managed Maya Wiley’s NYC mayoral campaign.
She is the host of When We Win with Maya Rupert, a podcast from Lemonada Media, which was nominated for an NAACP Image Award for Outstanding Podcast – Limited Series. Her forthcoming book, The Real Ones, will be published by Dutton Books in 2026.
Rupert is a nationally respected voice on progressive politics and the Democratic Party. She has appeared as a guest on national television and radio, including for MSNBC, CNN, NPR, and SiriusXM. Her writing has appeared in publications including The New York Times, The Atlantic, Teen Vogue, and Slate. She has been recognized by national outlets, including Ebony Magazine and The Root, for her leadership in the Black community.
“Maya has been a colleague, client, and friend to Blue State for many years. We’re excited to have her bring her expertise and energy to our clients, and work together to grow our impact for organizations and campaigns that make a difference. She’s a wonderful fit for Blue State,” says Joe Rospars, founder and CEO of Blue State.
“I’m thrilled to be joining the incredible team at Blue State at such a critical moment for this work. There could not be a more important time to support the organizations and leaders who are fighting on the frontlines for progress and justice — and no one does that better than Blue State,” says Rupert.
With this key leadership addition, Blue State deepens its bench of expert strategists and strengthens its expertise in grassroots advocacy and campaigns, as well as its work supporting mission-driven organizations driving real-world change. Blue State looks forward to continuing its efforts to help organizations and leaders increase their impact by offering exceptional strategic planning and communications guidance, so that clients will not only have their voices heard in crucial change-making spaces, but will be positioned to lead them.
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About Blue State
Blue State is the creative and strategy agency for organizations looking to inspire people to take action. Blue State has helped elect presidents, raise billions of dollars for nonprofits, and inspire millions of people to fall in with brands. Led by some of the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State has more than 150 employees across five offices in the US and UK.