They’re just a few of the wild (and sometimes weird) ways that people show their love for brands on social media.

This week, our own Colin Stewart, Managing Director, West Coast and Megan Hoelle, Vice President, Los Angeles teamed up with Social Media Week LA to present “Building a Fan Brand: Driving Loyalty on Social and Beyond” to a packed room.

A key takeaway from the night? Keep it real and keep it fun.

Colin and Megan shared a few approaches from our work with the Green Bay Packers and Ford—two brands that have some experience mobilizing a community of die-hard fans. A major reason for the success of these programs is that they’ve honored the existing, offline culture of brand love and found ways to strengthen it, not dictate it, online.

Midway through the presentation, the team divided our audience into groups and challenged them to apply these principles to brands ranging from LACMA (one of our favorite spots in LA) to Pampers (one of our favorite, um, prevention tools). To see photos from the event, pop over to Facebook.

Want to learn more? Click through the SlideShare presentation to learn all about the makings of a fan brand.