Anjali Bewtra

Anjali is a senior strategy director with over 20 years of experience in strategy and planning, spanning both agency and client-side roles. At Blue State, she drives key strategic projects with NGOs, ranging from digital and AI-driven transformation to enriching audience focus and cultural insights.

Before Blue State, Anjali held senior digital leadership roles at Save the Children UK and British Red Cross transforming to data led, audience first experiences and building organisational capability and capacity. Previously, she led supporter acquisition at Scope as well as fundraising and campaigns at Breast Cancer Care. Her agency experience includes Ogilvy, JWT, and Havas where she worked on flagship accounts including Unilever, British Telecom, and JDE.

Anjali holds a B.A. (Hons) in English from King’s College London, alongside Agile Leadership, Ethics of AI and Insights for Innovation certification.