Dear Lena: Here’s What To Do With All Those Email Addresses Tips for creating a smart welcome email series that sets the tone for future communications, builds interest, and primes your audience to take action,
What Online Video Has Learned From Broadcast While it’s true that online viewership is on the rise, when broadcast saw a downturn, it’s premature to cite this as the death of broadcast advertisin
Anatomy Of Winning Facebook Posts The BSD Optimization Lab analyzed hundreds of Facebook posts (so you don’t have to). Here’s what we came up with so you can optimize each Facebook pos
5 Ways To Boost Digital Video Engagement Here are five tips to ensure that your video is viewed, has value, engages your audience, and will allow your investment to work harder for you.
How To Make Native Advertising Work For You Getting familiar with native advertising? Here are some Do's and Don'ts.
Event Blue State Digital Honored By Webby Awards We are thrilled to receive three Official Honorees for the 19th Annual Webby Awards for our work with Google, the UK Labour Party, and EMILY’s List.
Get Familiar With The Social Media Video Landscape Here are our tips for making the most of marketing video on each social channel.
SXSW Recap: What Marketers Can Learn From Political Campaigns SXSW Recap: What Marketers Can Learn From Political Campaigns with Team Detroit, Civis Analytics, and Blue State Digital.
Dissecting Digital: Meerkat In today's Dissecting Digital series, we're sharing quick tips on whether you should or should not fold Meerkat into your digital strategy.