News & Ideas
What we’re thinking about right now in this ever-changing, forward-looking industry.
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Article
Four Blue State projects win at the Anthem Awards
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Article
So Google turned off cookies for 1% of its users. What does it mean?
Our Head of Media Eric Reif looks ahead to a landscape without cookies and what that could mean for organizations and measurement.
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Article
It’s TikTok’s internet now. We’re all just living in it.
Blue State's very own, Megan Malloy, Creative Director, outlines how nonprofits and campaigns can leverage TikTok as a platform.
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Report
How could ethical fundraising be more effective?
Read the research on how you can change your model while maintaining urgent funding for your programmes.
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Article
Are you meeting the new email sender requirements?
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Article
Email production in 2024: What’s in and what’s out
We weigh in on what's in and out for email production in the year ahead. Spoiler alert - it's a lot more about compliance and less about bulk buys
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Article
Five tips for integrating video into your program in 2024
Rachel Kopilow, VP and Creative Director shares five insights as to how video could form part of our program in 2024
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Article
Four insights to better integrate digital & print
Some recent learnings from our team on how digital and print activity can work together to improve performance.
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Article
The rise of remote digital fundraising
Our Media Director, Nathalie Ormrod, considers how more global NGOs are turning to remote digital fundraising to deliver new donors.
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Article
What 2023 #GivingTuesday Results Are Telling Us About the Rest of the Giving Season
As we watch the #GivingTuesday results roll in, we share observations and explore early insights. Here's our hot take on the good, the bad, and what g